PassionSmiths met up with Laura Gub, an ex model, hobby photographer, blogger, with experience in business management, legal administration and consultancy. Having worked as a fashion, photographic, editorial and life model for over seven years, she developed a keen sense of style and a strong eye, for the “right” picture which led her to initiate the founding of Brand You -Simply Your Dating Coach. Here she is dedicated to help bring out the best in singles looking for a better, richer and more exciting dating life both with online and offline advice.
Tell me a bit about Brand You. What made you create it?
Brand You is an online image and dating consulting website. Its name originates from the desire to raise awareness of the need to stand out from the crowd for higher dating success. I created it as a response to my own online dating experience, that meant sifting through hundreds of dating profiles, that were drab, boring and repetitive and as such nearly identical in content and really poor in photo quality and choice.
Why is it important for people to ‘brand’ themselves?
Branding is everywhere nowadays: the more unique the product or the service, the more skilled the candidate for the job, the better the chances for success. We all aim to brand ourselves in our professional lives. Why stop there? Online dating is firstly about grabbing someone’s attention. How best to do that than to stand out with what’s unique about us.
What makes people attractive?
I would say that genuineness is probably one of the most attractive traits. Confidence is attractive too and a sense of humour is a big plus as well.
What do you think are the top tips for creating an online profile?
For starters, have some really good, natural photos of yourself. Unfortunately having good photos might be harder than it seems. Holiday photos and awkward selfies seem to be the norm, or the odd office shot. For good quality photos, either have a pal with an eye for photography, or hire a dating photographer. I’ve branched out myself as well recently and established MyDatingPhotos.com as many clients had poor quality photos that editing alone could not improve.
Another tip would be, keep your profile’s “About Me” section fairly short, but not too short, say 250-300 words. And last, but not least, make it interesting. Don’t enumerate, elaborate.
What are the 3 biggest mistakes people make on their dating profiles?
One predominant character trait most men try to assure women about in their profile is that they are easy going. That could mean a number of things, for example lack of initiative. Women, on the other hand tend to do a strict check list in their profiles, and to come across as negative. Both genders are guilty of not knowing what they want most of the time, and that’s why online dating is such a challenge.
If you would like to get in touch with Laura, head over to her website www.brandyoumax.com